Even the most talented, innovative teams can have trouble getting products to market successfully. Strategists, designers, and developers all have techniques and methods specific to their own disciplines, honed over years of practice. Teams are best poised to succeed when those methods align; when they fall out of alignment, success can be elusive.

We believe product teams are at their best when they share a common set of objectives:

• A focus on solving real user problems where and when they occur;
• Considering product design to be a collaborative activity that involves all constituencies; and
• Viewing working software as the essential deliverable.

At iter8ve, we help product teams make better decisions. The activities we emphasize draw on talents from across disciplinary boundaries; regardless of particular skills or background, all participants learn how to best contribute to moving the team forward to success.

We’ll guide you to focus on the right users first, specifying your product’s behavior to meet their needs and surpass their expectations. We’ll help you prepare the essential materials — user stories, living style guides and interactive design patterns — that plug directly into the agile development process. We’ll promote guidelines that integrate all product activities into a cohesive whole. And we’ll help you manage your team’s day-to-day interaction to maximize the use of their time and yours.

Whenever possible, we try to keep all the decision-makers in the same room. This approach accomplishes two things: it increases understanding between disciplines, and it reduces downtime between product decisions. Everyone brings their talents to the central goal of delivering a successful product with as little delay as possible.

The result? Whether you’re a startup founder or enterprise executive, we’ll get your team to market faster — and with a better solution.

Product strategy

New market opportunities and shifting business conditions can make it hard to prioritize feature development. We can work with you to you rationalize your product rollout strategy, starting with the most essential short-term goals and helping you determine the best way to address future possibilities.

Technology strategy

Choosing the right tools, frameworks, and infrastructure for a project can make a big impact on a project’s chance for success, both in terms of initial time to market and longer-term business viability. We’ll help you evaluate and integrate the best toolset for your specific business requirements.

Lean and agile training

We can give your team the product skills to get the most out of the agile development process. We’ll give visual and UX designers the techniques to integrate with agile development, and we’ll teach your product managers how to write better user stories, connect customer journeys with features, and build in the measurements that will validate design choices.

Process audit

You can engage our senior consultants on an ongoing basis to help manage product, process and team. We’ll check in with you periodically to measure progress towards achieving key success factors and overall project health.